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Beginner Brand Accelerator
Thanks for Enrolling in Beginner Blog Accelerator
Welcome from Lauren! (2:05)
Join the Private Facebook Group
Module 0: "What Should My Brand Be About?"
Examine Your Interests
Evaluate Your Expertise
Finding Your Niche
Your Background + How it Relates to Your Blog
Module I: Perfecting Your Brand
A Primer on Branding
Why Branding is So Important for Bloggers
Define Your Blog
Naming Your Blog
Discovering Your Target Audience
Your Blog and Brand Values
Blogs to Emulate
Module 1 Homework Assignment
Module 2: Building Your Website
Introduction to Blogging Technology & Wordpress
Where & How to Buy Hosting For Your Blog
PDF TUTORIAL: How to Set Up Wordpress on BlueHost
Website Design Terms to Know
VIDEO TUTORIAL: How to Enable Wordpress with Hostgator (2:11)
What Your Website Needs to Look Legit from a Design Perspective
VIDEO TUTORIAL: How to Install & Enable a Theme on Your Website (5:27)
VIDEO TUTORIAL: Adding Pages, Images & Creating Your Navigation Menu (5:33)
VIDEO TUTORIAL: Making Modifications in Wordpress + Your Sidebar (4:28)
Recommended Plugins for Your Website
VIDEO TUTORIAL: Installing Plugins & Creating a Contact Page (5:18)
Module 2 Homework: The Building Your Website Checklist
Module 2 BONUS Homework + A Message From Lauren (1:08)
Module 3: Creating (and Launching) Killer Content
Getting Started with Content for Your Blog
Brainstorming Blog Topics
Creating a Content Calendar
How to Write Amazing Headlines
VIDEO TUTORIAL: How to Create and Schedule a Post (3:00)
VIDEO TUTORIAL: An Overview of All the Wordpress Toolbar Buttons + How to Use Them (9:14)
VIDEO TUTORIAL: How to Create Categories and Tags (3:39)
How to Format Your Blog Posts
Why You Need an Official Blog Launch (Even if You Have No Audience)
VIDEO TUTORIAL: How to Create a Content Calendar in Trello (3:18)
Module 3 Homework Assignment
Module 4: Promoting Your Blog
Getting Comfortable with Promoting Yourself
Why Guest Posts are Important to Building a Following
Guest Post Pitch Template
Module 4 Homework: Pitching for Guest Posts
Module 5: Blogging On Top of Your Day Job & Busy Life!
Introduction: A Message from Lauren on Blogging Long Term (2:07)
Finding Time to Blog
How to Stay Consistent with Your Blog
How to Set Actionable Blogging Goals
Blogging Goals Worksheets
Module 5 Homework: Goal Setting
Module 6: Growing a Social Media Following
Intro to Social Media for Beginner Bloggers
Module 6 Homework Assignment - Part 1
Creating a Social Media Strategy
Additional Social Media Resources
VIDEO TUTORIAL: How to Schedule Social Messages in Hootsuite (4:02)
VIDEO TUTORIAL: How to Schedule Social Messages in Buffer (2:41)
Optimizing for Pinterest Worksheet
VIDEO TUTORIAL: How to Use Canva to Make Images (5:11)
Module 6 Homework Assignment: Part 2
Module 7: A Primer on SEO and How to Use It to Grow Your Blog
What is SEO?
Keyword Brainstorm Worksheet + How to Find the Best Keywords in Google
Creating Specific Keywords + an SEO Checklist
VIDEO TUTORIAL: A Deeper Dive into Finding Keywords (1:48)
VIDEO TUTORIAL: How to Use the Yoast SEO Plugin for Your Content (5:25)
Module 7 Homework Assignment
Module 8: Tracking Growth
VIDEO TUTORIAL: Adding Google Analytics to Your Blog (4:36)
VIDEO TUTORIAL: Important things to Look at in Google Analytics (5:29)
PDF TUTORIAL: What to Look at In Google Analytics
Tracking Blog Growth
Module 8 Homework Assignment
Module 9: Setting Up an Email List
Why Email Lists are Important for Bloggers
How to Come Up with Your First Opt-In Freebie
VIDEO TUTORIAL: How to Enable MailChimp on Your Wordpress Site (3:17)
VIDEO TUTORIAL: How to Set up an RSS Feed Email (4:07)
VIDEO TUTORIAL: How to Create a Newsletter Campaign (7:46)
VIDEO TUTORIAL: How to Make Sure Subscribers Get Your Opt-In Freebie (2:14)
Module 9 Homework Assignment
Module 10: Setting Yourself Up for Monetization
Monetization Strategies for Beginners
When Brands Pitch You
How to Respond to Brands
How to Pitch for Free Product and Sponsored Post Opportunities
VIDEO TUTORIAL: How to Implement Ads on Your Website (2:04)
Bonuses
The Creating Killer Content eBook
The "How to Pitch for National Press Exposure" Workbook + Guide
The Blogging Income Tracker & Workbook
VIDEO TUTORIAL: How to Enable MailChimp on Your Wordpress Site
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